Elevate your brand at the 2025 Melbourne Royal Show
28 Apr 2025 / Melbourne Royal Show, Melbourne Royal News

Looking to promote your brand, connect with thousands of new customers and make real sales? There’s no better place than the Melbourne Royal Show - a cherished Victorian tradition since 1848.
Attracting over 450,000 visitors each year, the Melbourne Royal Show brings together the best of the city and the country in a vibrant, high-energy celebration.
Don’t miss your chance to boost brand awareness, launch products, make direct sales, and connect with a motivated, diverse audience over 11 days, from Thursday 25 September to Sunday 5 October.
Why Exhibit at the Melbourne Royal Show?
Whether you’re a start-up, small business or an established brand, the Melbourne Royal Show delivers a rare blend of exposure, engagement and economic benefit.
1. Unmatched audience reach
With an average of 450,000 visitors across 11 days, the Show gives you direct access to hundreds of thousands of potential new customers in one place.
2. Drive sales and capture leads
Generate immediate sales and grow your customer base with an engaged audience ready to discover new products.
3. Test, launch and innovate
There’s no better stage to launch a new product or trial new ideas - see what resonates and gather valuable insights directly from consumers.
4. Leverage a trusted brand
Align your business with the Melbourne Royal brand, synonymous with quality and excellence for over 175 years.
5. Give your business a valuable digital footprint
All exhibitors receive a listing on the Melbourne Royal Show website, which attracted over five million page views in 2024.
Applications to exhibit are now open. Don’t miss out—make your move today. Head to www.royalshow.com.au/commercial-exhibitors